As a food creator, your audience is looking to learn from your expertise. While the questions and requests for recommendations are a great opportunity to promote your paid products, iit can be overwhelming to reply to every comment. 

That’s where Linktree’s Instagram Auto-Reply comes in. Now, you can automatically send a personalized DM when someone comments or messages you with a specific keyword. That means you can instantly share your mini-cookbook or recipe guide link, turning engagement into sales while you focus on creating.

In this article, you’ll learn how to use Auto-Reply to build a simple funnel from content to purchase, making it easier than ever for your followers to buy your digital products.

1. Create content that sparks conversation‍

The first step is creating content that gets your audience wanting more. Think of posts or reels that highlight the process and food, without all of the details on ingredient measurements and bake times. This allows you to naturally prompt your audience with call-to-action, such as:

• Want the full recipe? Comment “PASTA” below.
• Looking to recreate this dish? Comment “DESSERT” and I’ll send you my guide. 

When followers comment with your chosen keyword, your Auto-Reply instantly sends them a DM with the link to your mini-cookbook or recipe download.

💡 Pro tip: Use clear, one-word keywords like “RECIPE,” “GUIDE,” or “EBOOK.” They’re easy for followers to remember and trigger the Auto-Reply more reliably.

2. Turn engagement into a clear funnel‍

Auto-Reply is a simple way to build a funnel directly inside Instagram. Here’s how it can look:

• Content -> Comment or DM -> Auto-Reply -> Purchase

It’s quick, seamless, and happens while you’re busy filming your next recipe video or shopping for ingredients.

💡 Pro tip: Mention your keyword in your post captions and stories. The more you remind people to comment, the more opportunities you create for Auto-Reply to work.

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3. Pair Auto-Reply with your other Linktree features‍

Your Auto-Reply can do more than share one link. It can become part of a bigger funnel across your Linktree.

For example:

• Share a free “3-Recipe Sampler” Digital Download in your Auto-Reply.
• Use that to introduce your paid mini-cookbook or recipe collection.
• Link to a “Cooking with Me” session in Bookings for your most engaged fans.

💡 Pro tip: Test different funnels. You might start with a free download to build trust, then follow up with a low-priced guide or bundle.

4. Track your performance and refine your strategy‍

With Linktree Analytics, you can see how many people clicked on your Auto-Reply links and which products are driving the most sales. Use this data to refine your captions, keywords, and content strategy.

💡 Pro tip: Update your Auto-Reply message seasonally. A winter cookbook or holiday recipe guide will perform better when your content matches the season.

Build a seamless path from engagement to sale
Every time someone comments on your recipe or replies to your story, that’s a potential customer. With Instagram Auto-Reply, you can connect with them instantly, share your product, and grow your business without ever missing a message.

Start automating your sales today with Linktree’s Instagram Auto-Reply.
👉 Connect your Instagram to Linktree