Turn comments into conversions. See how top creators are using Linktree’s Instagram Auto-reply to grow their audience and drive results.
Turn comments into conversions. See how top creators are using Linktree’s Instagram Auto-reply to grow their audience and drive results.
Instagram comments are more than just engagement—they’re a chance to start real conversations. With Linktree’s Instagram auto-reply, creators can automatically send DMs to anyone who comments a chosen keyword, turning social attention into sign-ups, sales, and stronger audience relationships.
From a Hollywood icon to breakout beauty creators, Linkers are tapping into Instagram auto-reply to grow their audience and earn on their terms. Will Smith, David Kushner, Hannah Brown, and Autym Sanson are all using the tool to build stronger fan connections and drive real results.
Will Smith leveraged Linktree’s Instagram auto-reply feature to build momentum for his upcoming single “Pretty Girls”, which dropped on June 13.
By prompting fans to comment on a designated Instagram post, Will automatically sent them a direct link to the official music video via DM as soon as it went live.
In just 24 hours, Will Smith had:
Linktree’s Instagram auto-reply feature not only boosts early engagement but also creates a seamless fan experience—turning passive scrollers into active viewers and amplifying the reach of Will’s release in real-time. At the time of writing, the “Pretty Girls” music video has 730K+ views.
Musician David Kushner wanted to build hype and grow his email list ahead of his EP release, "20 Years From Now", without adding extra manual work. To do so, he invited followers to comment ‘LOVE’ on an Instagram post to unlock an exclusive video message where he shared the inspiration behind the EP.
With Linktree’s Instagram auto-reply enabled, every comment triggered an automatic DM with a link to sign up to his mailing list. Once folks signed up, they automatically received an email with David’s video message. The strategy delivered impressive results:
It’s a simple but powerful example of how creators can turn engagement into growth with the right tools.
TV personality and author Hannah Brown is using Instagram auto-reply feature to drive buzz and pre-sales for her upcoming romance novel, The Four Engagement Rings of Sybil Rain, out this summer.
By encouraging fans to comment on her Instagram post, Hannah activated Linktree’s Instagram auto-reply to automatically send a DM with a pre-sale link—making it easy for fans to act on their excitement in the moment and pre-order her book
The result? An impressive 78% click-through rate on the link—proving just how powerful timely, automated DMs can be in capturing excitement and turning it into action. A seamless way to drive pre-sales and connect with fans in the moment.
Ultimately, a smooth, scalable way to connect with readers, personalise and grow early book sales.
Autym Sanson is a California-based beauty, fashion and wellness content creator known for her “get ready with me” videos, bouncy blowout tutorials and polished product recs. Her audience doesn’t just watch—they want the exact products she’s using, often right now. Autym’s comment sections were always buzzing:
“What gloss is that?”
“Link to the serum please?”
“Can you list everything you used?”
Autym’s secret isn’t just good content—it’s smart systems. With Linktree handling the backend and automatically sending her affiliate product links, she’s free to focus on creating, connecting, and converting.
See it in action: comment skincare here and Autym will share her trusted daily skincare recommendations to achieve your glowiest look yet!
Whether you’re recommending beauty products, fitness gear, or digital downloads, Linktree Shops + Instagram auto-reply offer a powerful duo to turn attention into action.
Linktree’s Instagram auto-reply feature helps creators:
Whether you're sharing a new album, launching a novel, or growing your subscriber base, Instagram auto-reply turns audience engagement into action—and growth.
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