From self-care rituals to a beauty and wellness brand

Katie started her social media account with no plans to become an influencer—she simply loved sharing the nail looks she created for herself. But after casually posting a helpful self-care video, she saw engagement skyrocket.

Before she knew it, she hit 500 followers and received her first gifting package—a moment that surprised her.

“I thought you needed at least 500K to 1M followers before getting paid!”

That’s when she realized the power of sharing her self-care rituals, and she decided to take content creation seriously.

Now, Katie has turned her passion into a thriving beauty and wellness business—and her goal is to reach 1 million followers across all platforms while continuing to help her audience create their own self-care moments.

Making self-care shopping simple and seamless

As Katie’s platform grew, her audience wanted to shop the exact products she used in her ASMR self-care videos.

She needed a way to:

• Create an organized space for her product recommendations
• Earn affiliate commission from the brands she genuinely loved
• Offer discount codes without overwhelming her followers
• Eventually sell her own beauty and wellness products—like Softher

She wanted a seamless solution that wouldn’t interrupt the calming aesthetic of her content.

A curated self-care shopping experience with Linktree Shops

Katie transformed her Linktree into a beauty and wellness hub with Shoppable posts, making it incredibly easy for her followers to find:

Her favorite self-care must-haves, like Diptyque candles and microfiber spa towels, hydrating hand masks, sanitizing sprays, and nourishing skincare
Discount codes, helping her audience save money
An all-in-one shopping experience that fits her ASMR-inspired aesthetic

By using Linktree Shops, Katie doesn’t just recommend products—she’s built a monetizable, streamlined shopping experience for her audience.

And in the future? She will perhaps sell Softher, the hand care line she created from scratch with her brother, directly through Linktree Shops, making it even easier for her audience to purchase.

The secret to bingeable content: Short, polished, and perfected

Katie’s content looks effortless, but behind the scenes, she spends hours perfecting each video, filming 3 to 5 hours, then editing between 4 to 7 hours to refine into a satisfying clip. Even when she’s finished, she tweaks every detail to ensure the best viewer experience

By keeping her videos short and addictive, she keeps her audience engaged—which directly boosts her Linktree Shop’s visibility and conversions.

Tips for creators: How to build a brand like Katie

Katie knows what it’s like to start from scratch, and she shares these top tips for new creators:

Find your niche and own it – People should know who you are and what you offer just by looking at your page.

• Engage with your audience – Use polls and Q&As to let followers shape your content
• Don't be afraid to post – “I almost didn’t post my first ASMR self-care night, but I did—and it transformed my platform.”
• Test the waters – Even a small idea can turn into a big opportunity
• Create a smooth shopping experience – Make it effortless for your audience to buy what they love

Growth, engagement, and a thriving beauty and wellness business

Since launching Linktree Shops, Katie has seen:

• Increased affiliate earnings – More sales with less friction
• Higher engagement – Bingeable content keeps her audience returning
• Stronger brand trust – People value her honest recommendations
• A growing business – Softher is just getting started, but the future looks bright

Turning influence into a beauty and wellness business

Katie’s goal is to reach 1 million followers and continue growing her self-care empire.

With Linktree Shops, she’s created a seamless shopping experience that helps her earn, engage, and build for the future—all while keeping her content bingeable and her brand authentic.

For beauty and wellness creators, Linktree Shops is the key to turning influence into income—without disrupting the content your audience loves.

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