Looking for unique real estate marketing ideas? Here are 21 proven ways to market your business as a real estate agent.
Looking for unique real estate marketing ideas? Here are 21 proven ways to market your business as a real estate agent.
Want to ensure your marketing strategies are working as hard as you do? With these real estate marketing ideas up your sleeve, you’ll be able to attract, nurture and convert qualified leads at scale as a real estate agent.
As a real estate agent, you’re in the business of helping people find their dream home. But what strategies do you have in place to ensure local buyers and sellers come knocking on your door first?
Building a strong marketing strategy as a real estate agent is essential to standing out from the competition, attracting qualified leads and converting them into new listings. That’s why you need to brush up on the latest real estate agent marketing ideas to keep your agency top-of-mind.
Searching for more inspiration? No matter what niche or area you’re working in, these 30 high-performing real estate marketing ideas will help you have your most profitable year yet.
Social media marketing is a powerful tool for building brand awareness and reaching relevant new audiences as a real estate agent. Across all platforms, these six real estate marketing ideas can help you grab attention, drive traffic, and build valuable new referral relationships.
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Did you know that 89% of consumers want to see more videos from the brands they follow?
It’s one of the reasons why so many real estate agents jump in front of the camera to film property tours and walk-throughs, ready to share with audiences on social media. But, what about giving your followers curated tours of the neighborhoods you know best?
Showcase your local knowledge and spotlight the small businesses that make this area unique in an engaging Instagram Reel, TikTok or YouTube Short video.
Keep it short and snappy (under 60 seconds), using text overlays to share important details (like the name and address of businesses) and tag any businesses mentioned in the comments — it’s a great way to give back and boost your organic reach!
Are your social media profiles optimized to drive organic traffic? If not, you’ll want to read this.
Search engine optimization (SEO) is a marketing strategy used to help brands get their websites in front of relevant search engine users — usually through using the right keywords. The same tactics can be used on social media platforms, allowing you to optimize your bio copy to drive organic traffic to your profile.
Here’s where to start with social SEO as a real estate agent:
As a real estate agent, you want to attract the attention of current and aspiring homeowners. That’s why you need to ensure your social media content delivers engaging, value-led posts that speak to multiple audiences, such as buyers vs sellers.
Content series are a great way to deliver curated content to specific audience segments. Ahead of the spring selling season, you could curate a series of posts targeted towards helping homeowners prepare their property for sale — from styling tips to setting a reserve price.
For buyers, you could create a content series that breaks down the property trends you’re seeing in the local market — from what property types are selling fast to which suburbs are predicted to boom in the year ahead.
Linktree Tip: Make sure to use hashtags to your advantage with these persona-specific posts. Adding relevant hashtags (such as #HomebuyerTips or #SellingHomesTips) can help your content reach the right audience, even beyond your current followers.
Building trust and rapport with potential clients is something you do every day as a real estate agent. The good news? You can do the same — at scale — with a strategic social media presence.
From office tours to day-in-the-life vlogs, behind-the-scenes content takes followers behind the curtain of your agency. It gives your agents a chance to let their personalities shine and helps potential leads create an authentic, emotional connection with your team.
Video content is the perfect format for creating high-impact BTS content on social media and can be easily repurposed and cross-promoted across multiple platforms — from Reels to YouTube Shorts.
In every property sales campaign, you want to build hype and drive interest from potential buyers. With Instagram Stories, you can leverage interactive stickers to drive awareness and boost anticipation ahead of key moments in your sales campaigns.
From countdowns to the first open home to running polls to gauge who will attend the auction, the ephemeral nature of Instagram Stories (lasting only for 24 hours) gives you huge flexibility to post time-sensitive content. Plus, Stories are a great way to show up consistently on social media, without always needing to post new in-feed content.
Bring your followers together in one (virtual) room with a livestream broadcast! Whether you’re running an event for sellers or buyers, hosting these educational sessions via a livestream on social media can help you build trust with new and existing followers.
Make sure to promote these live events in the weeks ahead of your broadcast and pick a timeslot that will suit the schedule of your audience segments.
Getting leads onto your website means they’re one step closer to closing a deal with you. From driving high-intent traffic to nurturing visitors into clients, these top marketing tactics will help you turn your website into a lead generation mahine as a real estate agent
Remember our recent chat about SEO? Well, your website is the perfect place to put these organic search tactics into action.
Start by figuring out what SEO keywords are relevant to your agency by using keyword research tools like Google Keyword Planner. Then, pinpoint which keywords you can turn into educational blog posts, from how-to guides to explainers to comparison guides.
Throughout each blog, ensure you’re weaving these keywords into high-value placements — such as your Title Tag, Meta Description, URL slug as well as headers (H1s) and subheaders (H2s, H3s and H4s). This will help your agency rank organically for these phrases on Google!
Growing an engaged mailing list means you have a pool of potential buyers and sellers, ready to market to via email newsletters and automated campaigns.
So, how do you inspire website visitors to sign up to your mailing list? It starts with a compelling lead magent.
By creating downloadable resources (such as home buying checklists or guides for preparing a home for sale), you can incentivize website visitors to take action and opt into email marketing activity.
Consumers are looking for simple, convenient online experiences. As a real estate agent, you need to make it as easy as possible for potential leads to get in contact with you.
By using an online booking platforms like Calendly, you can prompt prospects to book an initial discovery call with your team in seconds. This handy plug-in allows visitors to select a date and time that suits their schedule, reducing friction in the buying or selling journey.
Linktree Tip: Did you know that you can set up seamless scheduling with Linktree’s Calendly integration? This means prospects can discover your agency and book an initial consultation in just a few taps, directly from your Linktree.
Let your happy clients do the talking for you by showing their positive feedback across your website. From Google Reviews to video testimonials, showing social proof helps to build trust and authority as a real estate agent.
Before a buyer or seller decides to work with you, they need to know other clients have had a positive experience with your real estate agency. Promoting your recent reviews front-and-center on your website helps to convince and convert visitors into prospects faster.
How easy is it for buyers to find listings on your website in a specific suburb or neighborhood? The longer it takes visitors to find content that’s relevant to them, the more likely they’ll be to exit the page and take their business elsewhere.
That’s why it’s so important to build out dedicated landing pages for each suburb you service. This improves your site’s SEO and UX, offering a smooth, seamless experience for prospective clients. Make sure to promote your recent sales and new listings in this suburb, along with key information about the area to demonstrate your local expertise.
When a lead is weighing up multiple real estate agents, it can be helpful to sweeten the deal and incentivize them to work with you.
Put yourself in the shoes of prospects and consider what value–adding discounts or freebies will capture their interest. For sellers, offering a free video shoot or discount for a local property stylist might do the trick.
For buyers, giving them early access to homes through exclusive preview viewings could be a smart way to boost interest in your current listings.
Boost your visibility and show up consistently in the inboxes of prospects with these savvy email marketing strategies for real estate agents.
What happens when a prospect signs up to your email list? Along with sharing an educational lead magnet resources, it’s important to continue delivering value with an automated welcome flow series.
Across a number of weeks, these automated email campaigns will keep your agency top-of-mind with prospective buyers and sellers. Make sure to segment subscribers upon sign up and tailor these campaigns to each audience.
For buyers, make sure to offer helpful resources like advice on getting their finances in order and how to bid at an auction. For sellers, use these emails to showcase your knowledge of local property trends and your proven track record of successful sales in their neighborhood.
The best email marketing strategies aren’t ensure focused on promotional messaging. Instead, it’s important to build in email campaigns that entertain and engage prospects.
A monthly email newsletter is the perfect way to do this. In each edition, you can spotlight a local business, share a good neighborhood news story or even showcase a new home interior trend your team have been loving this month.
As we’ve mentioned, social proof is a powerful way to convert potential leads. But, how do you gather these reviews and testimonials?
By setting up automated email campaigns targeted to past buyers or sellers, you can continue collecting social proof for your real estate agency.
Streamline the process by prompting past clients to leave your agency a 5-star Google review. Make sure someone from your team is regularly checking your reviews and responding to past clients, thanking them for the kind words and positive feedback.
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Grow your real estate agency’s profile in your local community with these local marketing ideas.
Want to boost your agency’s visibility in the local area? It’s time to get behind a local sports team.
By sponsoring a nearby sports team, your real estate agency can get your name out there and in front of local parents, buyers and sellers.
From purchasing branded signage and sports gear to showing up at games for this local club, this is a powerful offline marketing strategy to reach residents and neighbors in your community.
Teaming up with thriving local businesses is another smart local marketing strategy you should be leveraging as a real estate agency.
From hairdressers to cafes and even fitness studios, join forces with businesses in your local area and find ways to run a giveaway to attract new leads. Whether you run a social media competition or reward new mailing list subscribers, use these giveaways as a way to drive traffic and leads to your agency.
Whether your team signs up to a local fun run or participates in a fundraising bake sale, show your commitment to the local community by giving back to nearby charities.
Charitable donations and acts of community service help to build trust in your real estate agency. Plus, you can showcase your involvement with local charities across your social media channels and website, demonstrating how you’re giving back to your community.
Think outside the box and get creative with these unique real estate marketing ideas.
Imagine if prospects could save your phone number, email address and website to their phone’s contacts list in just a few taps?
With Linktree’s contact card feature, you can make this a reality. This means your social media followers and profile visitors have your contact details on speed dial.
Simply customize your Linktree to include a contact info card and watch your inbound enquiries skyrocket!
Did you know that leads don’t even need to visit your website to submit an enquiry? With Linktree’s contact forms tool, you can capture the contact details of prospects directly within your link in bio landing page.
This simple pop up form can be customized to suit your needs, allowing you to capture prospects and follow up warm leads at scale.
A strong, engaged social media community can help to establish your real estate agency as a leader in your local area. By why stop at just one channel?
If your agency is posting across multiple channels, you can use your Linktree to drive traffic to your other platforms — like TikTok, Facebook and YouTube.
This means more touchpoints and opportunities to connect with your audience, boosting brand awareness and building trust along the way.
As a real estate agent, you need the right support in your corner. While you handle the hard work of attracting new prospects, Linktree will do the heavy lifting to capture and convert them into leads.
With a fully customized link in bio landing page from Linktree, you can:
The best bit? Linktree has a stack of plug-and-play link in bio landing page templates, curated specifically for real estate agents. Customize to suit your brand identity and incorporate your own important links to drive traffic where it matters most.
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What are you waiting for? Join over 100k active real estate agents who are already growing their real estate businesses on Linktree. Sign up for our free 30-day trial today!
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