Ready to work smarter, not harder? Discover the top real estate marketing tools you need to be using to grow your business.
Ready to work smarter, not harder? Discover the top real estate marketing tools you need to be using to grow your business.
In a competitive industry like real estate, you need to find ways to stand out from the crowd. With the right real estate marketing tools by your side, you can save time, attract leads and supercharge your growth.
Running a successful real estate agency isn’t just about knowing how to sell properties. In fact, a key part of growing your business is understanding how to foster a pipeline of leads and convert those prospects into paying clients.
Marketing your real estate business is a must. But with the right real estate marketing tools, you don’t have to do it all on your own. The top marketing tools for real estate agents are designed to streamline your processes, automate manual tasks, and connect with your ideal clients at scale.
Whether you’re building your real estate agency from scratch or leveling up your existing marketing strategy, these are the content creation, AI and lead generation tools you need to have by your side.
You know what it takes to run a successful marketing campaign. But finding the time to market your own real estate agency can be tough — especially if you’re juggling a stack of new listings!
Whether you’re looking to speed up content creation, dive deep into your analytics or harness the power of AI, these top marketing tools are perfect for real estate agents.
Produce high-performing videos, graphics and assets with these top real estate tools for content creation. We’ve even spotlighted a few incredible tools to streamline, automate and elevate your social media marketing efforts, too.
Consistent branding is key to standing out as a real estate agent. With design platforms like Xara, it’s easy to ensure every single post and print product is aligned to your visual guidelines.
Using this cloud-based platform, you can design all of your print and digital collateral, speed up the content creation process, keep track of all your assets and even collaborate with multiple agents across your team.
Video content is one of the best ways to capture the beauty and appeal of your property listings. But you don’t necessarily need to hire a professional video editor to bring this content to life.
With video content creation tools, like Animoto, you can easily shoot and edit your own content in minutes. Drag and drop your own footage, leverage pre-built templates and add engaging transitions, effects and audio to produce engaging content — even as a complete beginner!
No matter what industry you’re working in, Canva is a must-have tool in your marketing arsenal. As of 2024, Canva boasts a whopping 130 million active users, leveraging the platform’s digital design tools to create marketing presentations, social media graphics, brochures, and so much more.
As a real estate agent, Canva is the user-friendly platform you need to bring your marketing collateral to life. Input your brand guidelines, create a range of branded templates and empower your team to produce promotional material at scale – knowing it’ll be on-brand every time.
Ready to tap into the power of video marketing? Real estate agents: you need to be using Capcut.
This digital video editor is designed to make video contention a breeze, with stacks of handy content creation features to suite all kinds of placements (from YouTube videos to short, snappy TikTok videos).
Plus, the platform has just released a stack of AI features, giving you the ability to create videos using AI prompts, generate transcripts in seconds or even repurpose your existing content (such as turning long-form videos into shorts).
Swap posting on the fly with a strategic, intentional social media presence thanks to social media management tools like Plann. This all-in-one social media suite is ideal for real estate agents, giving you the ability to plan, create, schedule and analyze the performance of your content in one consolidated place.
Best of all, Plann empowers real estate professionals with curated content and resources to help you level up your social media marketing. Download Plann’s free 30-day real estate content calendar, packed with content ideas, caption starters, handpicked hashtags and social templates you can customize with ease.
Plus, Plann offers stacks of handy features to grow your presence in the local market. Use location tagging to tag your geographic location when creating and scheduling your next post and use Plann’s hashtag manager tool to discover the best hashtags for your real estate business.
Track the performance of your marketing strategy and gain the data you need to make informed decisions with these top marketing analytics tools.
We’ll be honest: this SEO analytics tool is a bit of an investment. But Ahrefs is a powerful tool to help you understand what search terms you should be using, how to beat your competitors and even how to improve your content with the power of AI.
This data tool is perfect for real estate agents who are putting time and effort into creating an engaging website. With Ahrefs, you can learn which SEO keywords are going to drive high-intent traffic to your website. Plus, you can even use AI to rewrite or improve your website content to continue driving improvements.
Your website is where the magic happens as a real estate agent. It’s where buyers discover their dream home and where vendors decide whether you’re the right agent to sell their home.
With Google Analytics, you can access the data you need to understand how people use your site and take considered action to improve the user experience of your content. Best of all? You can get started for free with the ability to track audience behavior, acquisition sources and content performance without paying a cent.
Artificial intelligence is all the rage and has the potential to transform the way you market your business as a real estate agent. Below, we’ve rounded up three must-try AI tools for real estate agents.
Your prospects likely have plenty of questions for your team to answer. But rather than waiting until business hours to pick up the phone or send an email, chatbots are a handy way to give website visitors instant answers to their questions.
With Tidio’s AI chatbot, you can automate these FAQs and regain precious time as a real estate agent. In fact, this chatbot might just become one of your top-selling agents, with the ability to train this tool to offer helpful information to buyers and vendors at scale.
Ready to get content produced faster than ever before? Whether you’re preparing presentations, crafting listing copy or designing marketing campaign material, Jasper is the AI marketing tool you need.
Explore the platform’s suite of marketing tools, from chat functionality to document editors and even image editors — all powered by AI.
Skip the hassle of brainstorming social media post ideas and tap into Plann’s AI caption and content generator. Speed up content creation and unlock endless ideas to grow your real estate business on social media.
Never run out of content ideas by gaining fresh post ideas tailored to your niche as a real estate agent. Plus, you’ll be able to whip up a compelling caption in seconds and can schedule the same content across multiple platforms — helping you save time with cross-posting.
Keep track of your leads and gain the support you need to convert these prospects into paying clients with these top lead management tools.
The best real estate agencies know what it takes to convert leads into listings. Empower your team with Salesforce, a CRM system designed to give you complete visibility over your pipeline.
Streamline your sales processes, track conversion rates, and deliver timely follow-ups to engage and convert leads. Plus, you can manage all of your marketing, sales, and customer service communications in Salesforce to grow more efficiently as a real estate agency.
If you’re ready to save hours each month, it’s time to check out Pipedrive. This CRM tool is designed to automate lead nurturing and make it easy for your team to figure out where to focus their attention.
From one centralized dashboard, your team can easily visualize their sales pipeline, set triggers to automate repetitive tasks and gain real-time reports into the status of deals.
Think you only need to focus on digital marketing to find success as a real estate agent? Think again. Make sure your real estate agency leverages these offline marketing materials to build brand awareness, engage prospects and close deals:
Last but not least, virtual listing tour software is one of the most important tools for real estate agents. Below, we spotlight two tools you can use to level up your listing videos and virtual walkthroughs.
If you’re ready to grab the attention of buyers, it’s time to use Kuula to produce virtual property tours. These 3D videos offer a 360 view of your listings, with the ability to embed these videos directly into your online listings.
Boost engagement with your listings using Cloud Pano, a handy virtual 360 tour tool. Get started and film your first tour in five minutes with the ability to tag hotspots, customize your logo and even re-order scenes for a seamless virtual tour experience.
Speaking of the best tools for real estate agents, we could go without a mention of ourselves. Linktree is designed to simplify the process of converting leads into listings.
As a real estate agent, you need the right support in your corner. While you handle the hard work of attracting new prospects, Linktree will do the heavy lifting to capture and convert them into leads.
With a fully customized link in bio landing page from Linktree, you can:
The best bit? Linktree has a stack of plug-and-play link in bio landing page templates, curated specifically for real estate agents. Customize to suit your brand identity and incorporate your own important links to drive traffic where it matters most.
What are you waiting for? Join over 100k top real estate professionals who are already growing their real estate businesses on Linktree. Sign up for our free 30-day trial today!
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