Connecting with local residents is a helpful way to grow your real estate business. By adding real estate postcards to your marketing strategy, you can gain the attention of local homeowners and make it easy for them to get in touch with your real estate office.

Think offline marketing isn’t going to move the need for your real estate agency? Think again.

While we’re huge advocates for the power of digital marketing, we also know the importance of taking an omnichannel approach to your marketing efforts as a real estate agent. And there’s no better place to focus your attention than here: real estate agent postcards.

These printed cards reach local residents directly in their mailboxes, giving your real estate agency the opportunity to promote your recent sale results, showcase your market knowledge and even offer a compelling offer to drive new leads. 

Ready to add real estate postcards into your marketing strategy or level up your current designs? From design tips to postcard ideas, discover everything you need to know about real estate agent postcards in this complete guide. 

What are real estate agent postcards?

Also known as real estate mailers, real estate postcards are printed promotional cards mailed out to residents in your local area. The aim is simple: to showcase your real estate agency and build awareness with members of your community. 

When done right, real estate postcards allow you to reach homeowners and renters in a specific geographic area. Many agencies send out postcards to residents in the street or suburb they’ve recently sold in to showcase their results and gain the attention of residents. 

Plus, real estate agents can use postcards as a way to showcase their local market knowledge with insights into property values, listing volumes, and average days on the market. 

Ideally, a real estate postcard should be double-sized and designed to showcase your agency’s branding, including high-quality photography of your team and real estate agents. 

Why real estate postcards are an effective marketing tool

When building out your marketing strategy, you want to ensure that you’re reaching new audiences, building brand awareness and fostering trust with new and existing leads. 

The good news is that real estate postcards can deliver all of these benefits and more, including:

• Boost brand recognition: With consistent letter box drops and a striking visual identity, using real estate postcards can keep your brand top-of-mind with local residents. When they’re ready to buy or sell property, you’ll likely be the first name they think of.
  
• Showcase property market expertise: What trends are you noticing in the local property market? Give local residents an update on what’s happening with a market report postcard. Make sure to keep these stats punchy and offer your expert commentary to build authority and trust with nearby residents.
  
• Target a highly relevant audience: Sending out postcards to residents in your local area ensures you’re reaching your ideal target market. Bonus points if you can narrow down your letter box drops to the exact type of homes you’re experienced in selling! 

5 creative real estate postcard ideas

Ready to get inspired? Tap into the brand-building potential of real estate postcards with these five impactful ideas – perfect for boosting brand awareness and connecting with new leads.  

1. Just listed and just sold postcards

Whether you’re looking to attract buyers or connect with potential vendors, this real estate postcard idea will tick all your boxes. 

By creating ‘just listed’ or ‘just sold’ postcards, you can showcase your track record of success and alert local residents to new listings and recent sales in their neighborhoods.

Make sure to spotlight a handful of properties in a specific suburb and strategically drop these postcards in the letterboxes of neighboring homes. Call out the sale prices of each property or the key features that make this home unique. This will help you reach relevant residents who may be thinking about selling or even buying a new home in this area. 

2. Market report postcards

Flex your local property knowledge by giving residents helpful insights into that local market. Educational content, like a market report postcard, is a smart way to showcase your expertise, build trust and add value for prospective clients. 

When crafting your market report postcards, be sure to include key stats such as:

• The median sale price in the area
• The average days on the market in the area
• The volume of property listings in the area

Plus, go one step further and interpret these stats for readers. What trends are you noticing? What types of homes are selling faster than others? What are the most common buyer profiles purchasing in this area?

Linktree Tip: Make it easy for readers to get in touch with your team from your market report postcards by adding a QR code to your Linktree. There, you can include handy links to your enquiry forms and contact information to streamline your lead generation process, too. 

3. Community spotlight postcards

The best postcard strategies have mastered the art of showing up consistently. But you don’t want to be flooding residents’ mailboxes with overly promotional messages. 

Instead, it’s important to show your connection to the local area with community spotlight postcards. These engaging postcards are designed to show your passion for the local area, covering things like:

• Suburb profiles that spotlight your team’s favorite local businesses (such as cafes, fitness studios, restaurants and independent stores).
  
• Local business spotlights that profile a beloved local business owner and their contribution to the area.
  
• Sports team spotlights that showcase your real estate agency’s partnership with a local club or sports team and how you give back. 

4. Meet the team postcards

Want to build trust with potential clients at scale? It’s time to humanize your team of real estate agents with postcards that spotlight their personality and passion for real estate.

Meet the team postcards give your staff a chance to introduce themselves to local residents and build recognition in the local market. But don’t just copy and paste their professional CV and corporate headshot!

Instead, make these postcards relaxed, friendly and approachable. Ask your team about why they love the local area, why they got started as a real estate agent and even get staff to share a few fun facts about themselves. This will help to build rapport with prospects and give readers a reason to remember your team. 

5. Free home valuation offer postcards

What is your home worth? That question alone can be enough to spark curiosity among homeowners. 

That’s what makes this postcard idea such a powerful one for real estate agents. By offering a free home valuation, you can inspire action from local residents and showcase your expertise as a real estate agent, too. 

Once leads have taken this first step and scored a free home valuation, you can follow up with resources, tips and strategies for how you can help them sell their home effectively. Make sure you add a QR code to your postcard directing residents to your Linktree to streamline the process of redeeming this offer. 

Design tips for real estate postcards 

The design of your postcards is just as important as the messages you’re sharing. The best real estate postcards showcase your agency’s branding and make it easy for readers to understand who has sent them this note. 

To make your postcards stand out in resident’s mailboxes, here are a few design tips to consider:

• Harness your brand fonts, colors and logo to build recognition and ensure consistency with your other marketing materials, such as your website, social media posts and even your sale signage.
  
• Use high-resolution photography to showcase the appeal of your listings. Add hero shots of a home’s exterior, pool, backyard or living space to sell the dream and catch the eye of readers.
  
• Ensure all elements of your postcard are easy to digest. Use plain colors as the background for text-heavy blocks and ensure the font style and size are readable. Plus, use formatting (like headers, subheaders and dot point lists) to keep readers engaged.
  
• Avoid overcrowding your postcards with information. When in doubt, focus on commuting up to three key messages per postcard to avoid overwhelming readers.
  
• Clearly communicate the action you want readers to take. Using a QR code that directs readers to your Linktree is a handy way to boost click-through rates and inspire engagement with your new listings, recent sales or enquiry forms.

How to use real estate postcards effectively 

The final piece of the real estate postcard puzzle? Getting the delivery right!

Timing and frequency matter in marketing. Sending too many messages to the same audience can cause people to switch off and ignore what you have to say. Plus, serving generic or irrelevant messages can also break down the trust you’ve built with your audience. 

So, what’s the formula for success when it comes to using real estate postcards?

• Pick the right neighborhood: What suburbs do you want to be securing listings in? Make this the focus of your letterbox drop campaigns.
  
• Consider your audience demographic: Next, put yourself in the shoes of buyers and vendors. What messages and tone of voice will resonate with these audiences? Be sure to speak the language of local residents to build a meaningful connection.
  
• Be intentional with your timing: Avoid sending the same postcards to the same residents multiple times. Instead, reserve your postcard drops for key moments, such as ahead of the spring selling season or at the start of a new quarter in the real estate market. Plus, consider seasonality and share festive cards that align with key seasonal holidays. 

How to leverage Linktree in your real estate postcard strategy 

When it comes to postcard marketing, you need to bridge the gap between your offline and online marketing efforts. That’s why the top real estate agents use QR codes on their postcards to make it easy and effortless to get in touch with real estate agents. 

By setting up a QR code that directs to your Linktree, you can ensure leads can easily find the content and information that’s most relevant to them. On your Lintree, you can spotlight your recent sales, promote your new listings, share property market update videos and even set up engaging lead forms to convert new listings. 

With a fully customized link in bio landing page from Linktree, you can:

• Drive traffic to your recent sales in seconds to show you what it takes to deliver results
• Raise the profile of your agents to build trust and inspire new enquiries
• Design custom lead forms to capture prospects and follow up with ease 
• Leverage powerful analytics to measure the performance of your lead generation efforts

The best bit? Linktree has a stack of plug-and-play link in bio landing page templates, curated specifically for real estate agents. Customize to suit your brand identity and incorporate your own important links to drive traffic where it matters most.

What are you waiting for? Join over 100k top  real estate professionals who are already growing their real estate businesses on Linktree. Sign up for our free 30-day trial today!