Not seeing strong engagement with your social media content? Real estate agents: we’ve got you sorted with these top social media post ideas, guaranteed to increase your engagement rate.

Here’s the thing about social media marketing for real estate: simply posting content isn’t enough to see meaningful results. In fact, posting the wrong content can mean you’re spending time and effort in the wrong places, distracting you from what you do best. 

So, what does the right content look like on social media? In short, real estate agents should focus on creating content that is relevant, timely, and engaging to audiences. 

Whether you’re sharing your property expertise, jumping on a viral trend, hosting a competition or taking your followers behind the scenes, every post you share should be moving the needle for your business. 

Not sure where to start when creating social media content for your real estate business? Ditch low-performing posts and tap into these seven high-performing content ideas to boost your engagement rate on social media. 

Why social media engagement matters for real estate agents

As a real estate professional, you likely understand the importance of social media marketing. Take these stats: 63% of real estate agents use social media to advertise their listings, with 46% saying social media is their greatest source of high-quality leads. 

A high engagement rate is what separates the good from the great on social media. The more engaged your audience is with your content, the more likely they are to follow your brand, visit your website and even submit an enquiry. 

Plus, a high engagement rate helps your real estate business to reach active buyers in your local area — helping to close deals for your vendors sooner.

When it comes to social media marketing, here’s why engagement matters for real estate agents: 

• Increase your visibility on social media: A high engagement rate tells the social media gods (a.k.a. The platform’s algorithm) that your posts are relevant and useful. The more users that engage with your content, the more likely the algorithm is to prioritize your posts in the feed — helping new users to discover your content! ‍
• Build meaningful connections with potential leads: Trust is the essential ingredient to securing new clients. By creating social media content that drives comments, messages and shares, you can build rapport and trust with potential clients — even before they’ve decided they’re ready to buy or sell property. ‍
• Inspire your followers to take action: Engaging content inspires action. Whether you’re looking for prospective vendors to book a discovery call or hoping to attract buyers to your next open home, crafting engaging content is key to motivating users to take action. 

7 engaging real estate social media content ideas

Ready to start creating engaging social media content? These seven high-performing content ideas are guaranteed to get your creative juices flowing as a real estate agent. 

1. Run a quiz to test your audience’s local knowledge

• The idea: Everyone loves a bit of friendly competition. Entice followers in your local area to test their knowledge about your suburb’s history and neighborhood fun facts.
  
• The execution: Use an interactive content format (like Instagram Stories) and pose questions to your audience, using the quiz sticker to gamify this piece of content.
  
• Why it works: It targets a niche audience (local residents) and encourages them to interact with your content in a fun, lighthearted and memorable way. 

There’s a reason why games are so hard to put down: they’re engaging and even a tad addictive! Gamifying your social media content through the uses of stickers, quizzes and polls encourages audiences to interact with your brand and even invite their friends to take part, too.

As a real estate agent, you want to ensure your content reaches relevant audiences in your local area. By crafting quizzes that focus on the suburbs or neighborhoods you work in, you’ll ensure only local residents are interacting with the post you’re sharing. 

Plus, you’ll be able to flex your local knowledge and give potential buyers and sellers the confidence that you’ve got your finger on the pulse of the local community. 

2. Host a live property market update broadcast

• The idea: You’re an expert in what’s happening in your local property market. So, why not share this expert intel with your followers in an engaging content format, like a live broadcast?
  
• The execution: Jump on TikTok or Instagram Live and share an update on what’s happening in the local property market. Make sure to call out for questions ahead of the broadcast and promote this live learning session in the weeks prior to your virtual event.
  
• Why it works: Live broadcasts give audiences real-time access to your team, with the ability to react, ask questions and score shout-outs. Plus, your followers will be notified in the Instagram app when you go live to boost attendance rates. 

Educational content is nothing new on social media. But, sometimes creating the best content is all about focusing on the format and delivery. 

Rather than sharing local market insights as a static graphic or carousel, why not interact with your audience in real-time using a live broadcast? Take this stat: almost a quarter (23%) of social media users primarily use social to watch live streams. 

There are so many topics you can cover in a live broadcast, from which suburbs are rising in value the fastest to what renovations are shown to add the most value to a property’s sale price. 

The key to getting livestreams right is this: build anticipation by reminding audiences to ‘save the date’ for your broadcast and calling out for questions from your followers. This will help to boost the number of people who attend your broadcast!  

3. Share ‘before and after’ property styling transformations 

• The idea: The best way to demonstrate your expertise is to show, rather than tell. If you offer property styling services, why not show an incredible before and after transformation — it’s guaranteed to drive comments, saves and shares.
  
• The execution: Carousels and videos are the perfect content format to show an impressive before and after transformation.
  
• Why it works: By showing the positive impact your services can have on a client’s home, potential vendors will be more inclined to reach out to you when they’re ready to put their home on the market. 

One of the best ways to drive engagement is to connect with audiences on an emotional level. A dramatic before and after transformation can spark strong emotions from users, giving them a reason to take action and engage with your content. 

Plus, showing the transformation your team has on a property can help build trust with potential leads — think of it like a mini case study on your social media feed. 

‍Linktree Tip: Make it easy for prospects to get in touch with your team by using a lead form within your Linktree. It’s the easiest way to turn your link in bio landing page into a lead generation machine as a real estate agent. 

4. Play ‘guess the sale price’ with your audience 

• The idea: Buyers and local residents are likely curious about what a property has sold for in their neighborhood. Tap into this curiosity with a cheeky, engagement-driving post.
  
• The execution: Use question stickers on Instagram Stories to gather guesses from your audience, incentivizing engagement by offering a small prize for whoever guesses the correct number.
  
• Why it works: By incentivizing engagement and picking a topic that audiences care about, you can make it easy for users to engage with your content. Plus, using an interactive content format (like Instagram Stories) lowers the barriers to engagement. 

There’s no harm with being a little nosey, right? It’s human nature after all!

As a real estate agent, you can harness the curiosity of local residents when it comes to finding out the sale price of properties in their local area. 

Again, this social media content idea for real estate gamifies the experience for users and taps into a topic that your audience likely cares about. Using the quiz sticker to encourage followers to guess the sale price or use the question sticker to gather anonymous predictions – potentially offering a prize to anyone who shares the correct answer. 

5. Promote your latest lead magnet or educational guide 

• The idea: Want to grow your mailing list? It’s time to craft an engaging lead magnet resource and use social media to drive sign ups and downloads.
  
• The execution: Craft an engaging video related to the topic of your lead magnet and use your Linktree to drive sign ups and downloads of this gated resource.
  
• Why it works: Video content is a high-performing content that can help you reach more users on social media. Pair this with a user-friendly link in bio landing page tool (like Linktree) and you’ll be converting new subscribers in no time as a real estate agent! 

If you’re looking to add new subscribers to your mailing list, you need to be offering users something valuable in exchange for signing up. A lead magnet is a powerful way of growing your subscriber base. While it takes many forms, real estate agents often use downloadable buyer checklists or prepare a home for sale guides to incentivize new subscriptions.

Here’s where social media content comes in: by filming an engaging video that captures the key messages you’re covering in this lead magnet, you can entice followers to take action and sign up. 

Make sure you’re using Linktree to drive followers to sign up and access this resource. Use an engaging call-to-action button and use action-driving messaging (such as “redeem now” or “swipe your free copy”) to inspire high levels of engagement. 

6. Give followers an exclusive tour of your upcoming listings 

• The idea: Treat your followers to a sneak peek of your latest property listings and give them the VIP experience to inspire engagement and loyalty.
  
• The execution: Tease your upcoming property listings with engaging video walk-throughs and tours that give followers a first look ahead of open homes.
  
• Why it works: By positioning this content as a ‘first look’ you can inspire engagement, trust and loyalty from followers — and even boost their chances of turning up at your in-person open homes, too. 

You don’t have to look far to see real estate agents sharing walkthrough videos and property listing tours on their social media channels. So, what makes this social media idea for real estate different?

The secret sauce is this: early access makes your followers feel like they’re a valuable member of your online community.

Use the hook of your video to explain that your viewers are the first to see this property, even before it officially hits the market. This simple framing is all it takes to inspire engagement and compel viewers to stick around to the final section. 

Make sure to follow up with a strong call to action — ideally prompting them to book an inspection or attend your next open home via your Linktree. 

7. Play ‘two truths and a lie’ with your team members 

• The idea: Inspire comments on your content by challenging viewers to guess which fun facts from your team are correct — and which one is a lie!
  
• The execution: Film a piece-to-camera video interviewing a team member, asking them to share two truths and a lie. Then, prompt viewers to guess which one is a lie in the comments.
  
• Why it works: This hilarious game encourages interaction from followers, while also helping to humanize your team. 

Skip the traditional ‘meet the team’ posts and get creative with this engaging content idea for real estate agencies. 

Give your team a chance to jump in front of the camera and showcase their personality by playing ‘two truths and a lie’. Then, get viewers to vote in the comments for which fun fact isn’t correct. 

Grow your business as a real estate agent with Linktree

As a real estate agent, you need the right support in your corner. While you handle the hard work of attracting new prospects, Linktree will do the heavy lifting to capture and convert them into leads. 

With a fully customized link in bio landing page from Linktree, you can:

• Drive traffic to your recent sales in seconds to show you what it takes to deliver results
• Raise the profile of your agents to build trust and inspire new enquiries
• Design custom lead forms to capture prospects and follow up with ease 
• Leverage powerful analytics to measure the performance of your lead generation efforts

The best bit? Linktree has a stack of plug-and-play link in bio landing page templates, curated specifically for real estate agents. Customize to suit your brand identity and incorporate your own important links to drive traffic where it matters most.

What are you waiting for? Join over 100k top  real estate professionals who are already growing their real estate businesses on Linktree. Sign up for our free 30-day trial today!