Multi-hyphenate Skylar Sorkin does a lot — and for a long time, it felt hard to market her brand, which made growth difficult — until Linktree offered a solution.

With REGARDLESS™, a mission-driven platform built to support women through life pivots, Skylar was juggling a lot: her podcast, in-person events, online course, digital products, and a growing audience. The hard part? Making all of that make sense — especially on social media.

“The hardest part of being a multi-hyphenate creator is figuring out how to market all the different sides of what you do — and still make it make sense.”

For a long time, Skylar struggled to share her work in a way that felt cohesive. “It used to feel messy and overwhelming,” she says. But then came Linktree’s new features — Courses, Digital Downloads, and Shops — and everything started to click.

Turning a Course into a Movement

Skylar hosts her course, REGARDLESS™: The Instant Pivot, through Linktree Courses — but most of her audience first connects with her on Instagram or via her podcast. Before, moving people from social content to her course felt disjointed. There were too many steps, and the experience didn’t flow.

“Linktree closed that gap. Now it’s not just a link in bio — it’s the space where my audience gets to know all the sides of me and my brand.”

With Courses now featured directly on her Linktree, it’s easy for her community to explore what she offers and take action right away. Whether someone’s tuning into the podcast or landing on her page out of curiosity, the course is right there — clear, accessible, and ready when they are.

Beyond Content: Building a Purposeful Brand

Skylar sees Linktree as more than just a traffic driver. It’s become a place where her audience can move beyond scrolling and start engaging with the tools and resources she’s spent years creating.

“That’s the difference between just posting content and actually building a business. Linktree makes it possible for creators to wear all the hats — founder, creator, educator — and actually have those pieces work together.”

She’s especially excited about how Linktree Courses give creators a new way to go deeper with their communities.

“It’s about giving my audience more than just a podcast or a quote on Instagram — it’s about giving them tools.”

REGARDLESS™: The Instant Pivot helps women navigate those “SOS moments” in life, and Linktree became the simplest way to bring them into that world — quickly, clearly, and personally.‍

Building Connection, Not Just Clicks

For Skylar, one of the biggest wins is how easy it is to meet her audience where they’re at — online or IRL. At her events, she simply puts a Linktree QR code on the screen and just like that, everyone in the room can access her podcast, course, downloads, and more.

“Linktree makes it easy to connect, convert, and most importantly — support my community in the moments that matter most.”

The brand she’s built over the past four years finally has a home — not scattered across platforms, but in one spot that feels aligned with her mission.

“It feels personal. It feels accessible. And most of all, it feels like I’m finally helping people beyond just a single piece of content.”

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