The All-American Rejects used Linktree to turn secret house shows into a viral fan movement—driving 350K RSVPs and 22M+ TikTok views.
The All-American Rejects used Linktree to turn secret house shows into a viral fan movement—driving 350K RSVPs and 22M+ TikTok views.
With 13 years since their last full-length album, The All-American Rejects returned with a disruptive strategy to launch their new single “Sandbox”—a series of secret house shows designed to surprise fans and dominate social feeds.
Creating Hype with Intentional Chaos
Following a house party pop-up in LA, the band took their show on the road—performing impromptu gigs in homes across the country. The viral nature of the campaign created a tidal wave of fan interest and demand, with one big question: Where will they play next?
One Link, Unlimited Access
To capture the energy and direct traffic, the band posted a single CTA: head to their Linktree to RSVP. With the RSVP link pinned at the top, fans could easily register interest—and stay in the loop for future shows.
The Results
Turning Virality into Tangible Action
The band transformed TikTok buzz into measurable fan engagement by anchoring their campaign with Linktree. What felt spontaneous was powered by a clear, effective digital strategy.
When you make it easy for fans to say yes, they show up. Linktree helped The All-American Rejects turn a low-fi house show idea into a high-impact fan movement.
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