See how musicians and their fans used Linktree to drive engagement and grow their audience in 2024.
See how musicians and their fans used Linktree to drive engagement and grow their audience in 2024.
This year was filled with first-of-its-kind music partnerships, significant growth in artist adoption, and fresh, innovative methods for music Linkers to connect with and engage their fans. From bespoke custom themes to spotlighting major music releases on a Times Square billboard, Linktree has become a trusted platform and partner, helping musicians amplify their work and enabling fans to connect with and support the artists they love.
This year alone, 360K artists joined Linktree—a 45% increase from 2023—making music one of Linktree’s top-performing verticals.
These artists, ranging from global stars like Billie Eilish and Sabrina Carpenter to emerging talent, collectively drove over 700 million clicks to their projects this year, with top-performing links directing fans to music, merch, and tour dates.
Artists are now recognizing the value of sharing their music alongside videos, tour dates, and merch to grow their communities and increase engagement across projects simultaneously. On release days, music Linkers typically experience a 6x increase in traffic to their Linktree, making it a crucial moment to optimize for maximum visibility.
Billie Eilish saw the largest increase in traffic to her Linktree during the release of HIT ME HARD AND SOFT. Fans revisited her Linktree to unlock the custom Linktree x Billie Eilish superfan theme, shop her merch, and subscribe to her mailing list.
Although new music links are added to Linktree 160x more often than touring links, it’s tour and show announcements that generate the largest traffic spikes for artists.
Alt-rock band Wallows saw traffic increase by 36x when they announced their Models tour this past March, while Teddy Swims and Noah Kahan recorded their highest traffic days this year from individual show announcements.
Linktree isn’t just for artists—it’s also for their fans. This year, countless fan hubs were created on Linktree to support musicians, from Lainey Wilson’s Wild Horses to over 150 communities dedicated to Taylor Swift.
Linkers have even created original content to drive engagement to their favorite artists.
Makeup artist @cutcreaser designed a Sabrina Carpenter-inspired look for her single Please, Please, Please, driving traffic to Sabrina’s Instagram.
Creators Lars Gummer, Jaeden Gomez, and Kara Canella celebrated KATSEYE’s Touch choreography in dynamic videos that highlighted their fandom and artistry, resulting in over 220K official audio streams of “Touch” on Instagram and TikTok.
This year, Linktree brought music beyond the URL to iconic physical spaces. By partnering with 34 artists—including Chappell Roan, Coldplay, Camila Cabello, Eminem, Imagine Dragons, and Omar Apollo—Linktree highlighted their biggest moments on a Times Square billboard.
For Charli XCX and Troye Sivan’s SWEAT Tour, Linktree debuted a custom billboard at Los Angeles’ iconic Chinese Theatre, featuring a QR code that fans could scan to sign up for updates, enter contests, and explore more music.
Artists are embracing Linktree’s latest features to creatively reward superfans with exclusive content while expanding their audience and boosting engagement.
Singer-songwriter Ashe, for instance, used the Document Link App to share handwritten lyrics on her Linktree, offering fans an intimate look into her creative process.
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