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Struggling to find a TikTok alternative to include in your 2025 social media strategy? Browse our 10 favorite TikTok-esque apps and discover the right ones for your business.
Struggling to find a TikTok alternative to include in your 2025 social media strategy? Browse our 10 favorite TikTok-esque apps and discover the right ones for your business.
The social media landscape as we know it is set to change forever, as US legislation all but promises to ban the popular video-sharing app TikTok. If you’re scrambling to fill this gaping hole in your content strategy, it’s likely you’re already shopping around for TikTok alternatives.
While an identical alternative to TikTok is yet to emerge, there are many TikTok-esque apps out there, from popular faves like YouTube Shorts, to surprise new entry – Chinese App, RedNote –and platforms such as Triller and Lemon8.
To save you from scrolling through thousands of options on the App Store, we’ve rounded up the 10 most promising TikTok alternatives – that are not Instagram Reels – to try for your business in 2025.
If you haven’t heard the news, TikTok’s future in the US is uncertain at best. Legislation passing through the Supreme Court will ban the app permanently if it is not sold to an American owner and its parent company (ByteDance) remains in China. This is because of data security concerns that have arisen from the ongoing conflict between the two nations.
Consequently, TikTok users in the US – especially brands and creators – will need to find alternative content opportunities in the app’s impending absence. However the ban is still in progress, and the app won’t be completely erased from devices at the outset. That’s why now is the perfect time to start sourcing replacement platforms and building a dedicated following. And don't forget, the best way not to lose your audience and safeguard your income is to diversify your channels with Linktree.
There are endless video creation platforms on offer these days, but we predict these 10 TikTok alternatives will absorb most of the fallout from the upcoming ban. Consider signing up for these platforms and establishing your brand’s profile now to stay ahead of the curve!
Launched in September 2020, YouTube Shorts is a SFV component of YouTube that leverages the platform’s massive user base of over 2.5 billion people worldwide, and provides them with snackable, snappy content from their favorite creators.
Shorts are embedded within the YouTube platform, which means it’s almost impossible to avoid them, whether you’re scrolling your feed, browsing through subscriptions, or even watching on your TV.
For brands and businesses, Shorts offers fantastic reach opportunities and access to a slightly older target demographic – unlike TikTok, which skews much younger, the dominant age group on YouTube is 25-34.
Despite a mass exodus from the millennial set a few years ago, Snapchat is still a hugely popular platform, especially amongst Generation Z, who make up around 50% of users on the app.
Snapchat is used predominantly for peer-to-peer content sharing in a private setting where images and videos disappear after they are viewed, but this is just one facet of the app. Features like Snapchat Stories and Spotlight make the platform a strong contender amidst TikTok’s fall from grace, enabling broader content visibility through a fun, playful lens.
Whether you’re a creator or a brand, Snapchat is full of features to explore, including AI-driven filters and interactive tools to keep viewers engaged.
Perhaps the most TikTok-esque app on our list, Triller is a music-based video-sharing platform that encourages creators to post lip-syncs and dances to popular songs and sounds. It essentially takes what TikTok first rose to fame for – viral dance videos – and distils this down into a simple, engaging format that’s already proving enticing to Generations Z and Alpha.
While music is Triller’s focus, there are also opportunities to speak to the camera, such as in-app challenges and commentary videos. Something unique about Triller is its commitment to building community, which it honors by hosting app-wide collaborations that encourage creators to interact and create together.
As of mid-2024, Triller had over 330 million user accounts – so there’s already a considerable audience to tap into over there if you’re considering it for your brand.
Marketed as Instagram with a Gen Z flair, Lemon8 is a photo and video-sharing app that focuses predominantly on lifestyle, fashion, and beauty social media content. It blends carousels and statics with TikTok-style videos to create a diverse and engaging feed that’s very reminiscent of the ‘gram before its eventual TikTokification.
If your brand fits within the Lemon8 niche, it’s definitely worth taking a look at. Stats suggest app downloads grew by 150% in December 2024, with 70% of these downloads coming from the US. Now, its audience sits at a pretty 1 million active users per day on average.
Something important to be aware of before you sign up to Lemon8 is that its future in America is also in question, as it’s owned by TikTok parent company ByteDance. While there have been suggestions it may fall through the cracks – likely because it has a much smaller user base than TikTok – there hasn’t been official word on whether Lemon8 will be banned or not.
Bracketed by the slogan ‘Explore what you like’, Likee is a strong alternative to TikTok that centers around SFV creation of all types, from lip syncs and dances to chatty videos, skits, and commentary.
Likee’s interface is very similar to TikTok’s, but what it does differently – and dare we say, maybe even better – is provide creators with interactive, engaging features like filters, stickers, and AI-powered tools to enhance their content.
This app also has a heavy focus on live content, and its user experience is tailored as such, encouraging creators to livestream to their audience and utilize fun in-app features to keep viewers on the line for longer.
If TikTok is a big component of your social commerce strategy, you’re going to need a whizz-bang e-commerce alternative to fill the void in the event of a US ban – now is the perfect time to move your TikTok Shop to Linktree Shops and take control of your digital storefront. Linktree Shops allows you to create a personalized shopping experience where you can seamlessly showcase products or promote affiliate recommendations right from your link in bio. By centralizing your e-commerce presence, you not only future-proof your business but also establish a consistent destination for your audience to discover and shop your products, no matter the platform.
Whether it’s products from your own store or affiliate links from any site, you can showcase them in organized collections to tailor the shopping experience to your brand. This streamlined approach helps you connect with your audience while driving sales and promoting affiliate recommendations, all from your Linktree.
Although the premise of Tango is different to TikTok as it’s entirely geared towards live streaming, it’s still a viable new platform to add to your 2025 content strategy. Built around authenticity and connection, Tango offers businesses and creators the opportunity to foster genuine interactions and build niche, engaged communities.
As well as championing livestreams, Tango encourages cross-creator collaboration, allowing users to go live with a friend or group. They even host challenges within the app, which is a great jumping-off point if you’re not sure where to start or want to create a following before you begin posting solo content.
What happens when you combine TikTok’s fast-paced video style, a Pinterest-like interface, and the latest AI video production tools? You get Zoomerang, another unique app that may just fill the TikTok-shaped void in your content strategy.
Zoomerang offers advanced, AI-powered video tools in a content-sharing landscape, allowing creators to devise, film, edit, and post their videos in a single breath. Like many of the other apps on this list, it also features in-app video creation challenges to keep things interesting and help users find their community.
With over 420,000 App Store ratings, Zoomerang is still small, but it’s quickly gaining traction. We only expect the popularity of this app to skyrocket in the wake of the TikTok ban and as they add more AI features.
Clapper is an 18+ video-sharing app that has all the same bells and whistles as TikTok, including short-form video sharing and live streaming. What sets it apart from TikTok and other apps, though, is its premise – Clapper was built as an anti-censorship platform that encourages free speech.
As well as traditional video sharing, Clapper has an interesting Radio function that permits real-time, audio-only conversations with your followers, as well as the Clapback feature, which is its answer to TikTok duets or stitches, wherein users can respond to another creator’s video with commentary.
One thing to be aware of when using Clapper is that the platform is largely unmoderated – think post-Elon Musk-acquisition X (FKA Twitter). For some users, this may be a bonus point, but for brands and businesses, it could open a can of worms. To keep things entirely above-board, consider signing up for an alternative platform.
RedNote, the Chinese Social Media App, which means "Little Red Book" has surged to the top of Apple's US store, with more than half a million (and counting!) Americans flocking to download the app as the TikTok ban looms.
Launched in 2013 as a shopping platform, RedNote, has grown into one of China's most popular social apps featuring photos, videos, and written content. Although RedNote has seen a spike in recent days and created massive buzz, the number is still relatively small compared to the 150 million Americans who reportedly use TikTok.
With the ByteDance ban affecting both TikTok and CapCut in the US, content creators are on the hunt for solid video editing alternatives. We recommend VEED as the perfect solution. Offering a smart AI video generator, VEED lets you craft professional videos in no time, all with mobile and web access, meaning you can edit and share your content from anywhere.
What’s inside VEED?
Ready to level up? VEED’s mobile and web versions ensure you can create stunning content for free, without missing a beat.
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